RFM: Overview and Use Cases

RFM is a marketing model which takes the customer behavior to segment the customers in the database. This model uses past transactions to create customer segments based on how recently, how often, and how much the customers spend.

There is a very famous notion that not all of your customers…


As part of my 4th week at CXL Institute, I would like to share a very important topic with you. Fred Pike has done a great job in explaining the concept of Pivot Tables in Excel which are very important in Excel. …


A quick step back. How does GA track visitors?

As part of my 3rd week at CXL Institute, I would like to share a very important topic with you. Chris Mercer has done a great job in explaining the concept of cross-domain tracking in Google Analytics which is an essential…


I have been enrolled at CXL to get a mini degree in Digital Marketing Analytics to enhance my skills, and I have decided to share some knowledge about Google Analytics as part of my second-week assignment.

The second week of the mini degree is comprised of many topics ranging from…


I would like to thank CXL Institute for this great opportunity to learn more about Google Analytics. I would separately mention who the way Chris Mercer from CXL explains what Google Analytics is and how businesses can use it to their advantage. …

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